The Adnovox Codex A manual of performance mobile affiliate

— Index —

Contents

I.On Adnovoxp. 02 II.What we offerp. 04 III.Traffic compositionp. 06 IV.Why Adnovoxp. 08 V.Top verticalsp. 10 VI.Global reachp. 11 VII.How we workp. 13 VIII.Get in touchp. 15

— 01 —

Chapter I · On Adnovox

Who we are

Built on trust.
Run on performance.

A mobile affiliate partner built around one belief — that growth is something you earn, not something you buy.

We bring together advertisers and high-quality traffic through a blend of smart technology and real human care. Our team works hand-in-hand with partners to drive meaningful app installs and real user engagement.

We use AI and data not as buzzwords, but as tools that help us do right by the people we work with.

EXCELLENCEINNOVATIONPARTNERSHIPGROWTH

— 02 —

Chapter II · Offering

What we offer

A full UA stack.

We don't sell traffic — we architect acquisition. Every channel below feeds into one performance system.

/ 01

Premium traffic sources

DSPs, In-App, OEM and in-house media buy — four pipelines, one strategy.

/ 02

Tier 1 & Tier 2 GEOs

Top economies and fast-growing markets worldwide.

/ 03

Full MMP integration

Seamless tracking with AppsFlyer, Adjust, all majors.

/ 04

Android & iOS support

Multi-platform coverage including OEM placements.

— 04 —

Chapter III · Traffic

Composition

The numbers behind delivery.

98%

Native mobile-app inventory, end-to-end. We don't run web traffic and we don't pretend it converts the same.

Across iOS & Android — including OEM placements and direct in-app channels, coordinated under one performance strategy.

— 06 —

Chapter IV · Why Adnovox

Why partners stay

Six reasons partners stay.

AI & machine learning

Real-time ML — bid pacing, source weighting, creative rotation, anti-fraud scoring.

ii.

Anti-fraud protection

Internal & external tools, whitelist / blacklist, strict quality controls.

iii.

Dedicated account manager

Personalized guidance every step of the way.

— 08 —

Chapter V · Verticals

Where we run at scale

Top verticals.

Hands-on experience across high-stakes mobile verticals. We know the rules, the markets, and what real performance looks like in each.

/ 01

Casino & Betting / iGaming

Sports books, casino, slots, table & live.

/ 02

Finance / Fintech

Banking, crypto, lending, BNPL.

/ 03

Shopping / E-commerce

Fashion, marketplaces, deals.

/ 04

Utility & Other

VPN, streaming, food delivery, productivity.

— 10 —

Chapter VI · Global Reach

Where we operate

A global footprint.

Real performance across Tier 1 high-value economies and fast-growing Tier 2 markets worldwide.

Tier 1 GEOs

United States US
United Kingdom UK
Germany DE
France FR
Australia · Canada AU · CA

Tier 2 GEOs

India IN
Brazil BR
Mexico MX
SEA · MENA · LATAM —

— 12 —

Chapter VIII · Contact

Final chapter

Let's grow together.

Tell us about your next launch.

Your app, your geos, your KPI targets. We'll come back with a concrete plan — the channels we'd use, the sources we'd test, and the realistic numbers we can hit together.

Established 2016. A decade of building UA across DSP, in-app, OEM and direct media buying.

— 15 —

— Adnovox · Est. 2016 —

Real users.
Engineered for performance.

A performance-focused mobile affiliate partner — backed by a team that's always in your corner.

EMAILops@adnovox.com LINKEDINlinkedin.com/company/adnovox

The AdnovoxCodex

Vol. I

The Codex
of Performance

A field manual of mobile affiliate, performance and real user acquisition.

Adnovox

Est. 2016

Edition 2026

Worldwide

— Preface —

Manifesto

A working philosophy.

Growth is something you earn, not something you buy.

— A field principle

10+

Years building UA

98%

Mobile-app native

Traffic stacks

Pricing models

DSPIn-AppOEMMedia Buy CPICPACPLCPCHybrid AppsFlyerAdjustAnti-fraud

— 02 —

Chapter I · Continued

Principles

Vision & Mission

From user acquisition and retargeting to monetization and fraud protection, everything we offer is designed with one goal in mind: making your growth feel effortless, backed by a team that's always in your corner.

I. Vision

To be at the forefront of leading the success of businesses globally — pioneering digital advancements, fostering lasting partnerships, embodying excellence and creativity.

II. Mission

Empower businesses with strategic mobile marketing — ensuring client growth through app installs, engagement, and measurable results, using innovative AI technologies and performance-driven strategies.

— 03 —

Chapter II · Continued

Offering (cont.)

The rest of the stack.

/ 05

Low-fraud traffic

Internal & external anti-fraud, whitelist / blacklist, strict KPI gates.

/ 06

Own media buy & PIDs

Direct publisher IDs from our in-house buying team — traceable, transparent.

/ 07

AI-driven optimization

ML applied where it moves the needle — bid pacing, source weighting, anti-fraud.

/ 08

Retargeting & LTV

Re-engage lapsed users with precision retargeting across mobile channels.

— 05 —

Chapter III · Continued

Sources & MMPs

Sources, weighted.

In-App

42%

DSP

28%

OEM

18%

Media Buy

12%

— Tracked & supported

AppsFlyer

Adjust

Android

iOS / Apple

— 07 —

Chapter IV · Continued

Why partners stay (cont.)

…three more.

iv.

Measurable performance

Full MMP tracking through AppsFlyer & Adjust — transparent, data-driven.

Retargeting capabilities

Re-engage lapsed users and boost lifetime value with precision retargeting.

vi.

Flexible payment models

CPI, CPA, CPL, CPC and hybrid — tailored to your goals and budget.

— Pricing CPI CPA CPL CPC Hybrid

— 09 —

Chapter V · Continued

Verticals in detail

More on each space.

Each vertical is run with its own playbook — source mix, creative angle, fraud thresholds and KPI gates tuned to that category's specific dynamics.

Tier 1

Primary betting markets

LTV

Fintech focus

Mass

E-commerce reach

Scale

Utility / VPN / streaming

We've put real budgets through each of these spaces — across mature and emerging geographies. We know what converts in each, and what to avoid.

— 11 —

Chapter VI · Continued

Market share & method

Traffic distribution.

— Approximate share by market

United States

25%

United Kingdom

20%

Germany

15%

India

12%

Brazil

Mexico

Other

15%

Step / 01 — Setup

Understand the funnel.

Step / 02 — Stack

Build the channel mix.

Step / 03 — Validate & Scale

Quality before scale.

— 13 —

Chapter VIII · Reach us

Get in touch

Reach the team.

— Email us

ops@adnovox.com

— Follow on LinkedIn

linkedin.com/adnovox

Real users. Engineered for performance. — Since 2016.

— 16 —

The AdnovoxCodex

Vol. I

The Codex
of Performance

A field manual of mobile affiliate, performance and real user acquisition.

Adnovox

Est. 2016

Edition 2026

Worldwide

— Index —

Contents

I.On Adnovoxp. 02 II.What we offerp. 04 III.Traffic compositionp. 06 IV.Why Adnovoxp. 08 V.Top verticalsp. 10 VI.Global reachp. 11 VII.How we workp. 13 VIII.Get in touchp. 15

— 01 —

— Preface —

Manifesto

A working philosophy.

Growth is something you earn, not something you buy.

— A field principle

10+

Years building UA

98%

Mobile-app native

Traffic stacks

Pricing models

DSPIn-AppOEMMedia Buy CPICPACPLCPCHybrid AppsFlyerAdjustAnti-fraud

— 02 —

Chapter I · On Adnovox

Who we are

Built on trust.
Run on performance.

A mobile affiliate partner built around one belief — that growth is something you earn, not something you buy.

We use AI and data not as buzzwords, but as tools that help us do right by the people we work with.

EXCELLENCEINNOVATIONPARTNERSHIPGROWTH

— 02 —

Chapter I · Continued

Principles

Vision & Mission

I. Vision

To be at the forefront of leading the success of businesses globally — pioneering digital advancements, fostering lasting partnerships, embodying excellence and creativity.

II. Mission

— 03 —

Chapter II · Offering

What we offer

A full UA stack.

We don't sell traffic — we architect acquisition. Every channel below feeds into one performance system.

/ 01

Premium traffic sources

DSPs, In-App, OEM and in-house media buy — four pipelines, one strategy.

/ 02

Tier 1 & Tier 2 GEOs

Top economies and fast-growing markets worldwide.

/ 03

Full MMP integration

Seamless tracking with AppsFlyer, Adjust, all majors.

/ 04

Android & iOS support

Multi-platform coverage including OEM placements.

— 04 —

Chapter II · Continued

Offering (cont.)

The rest of the stack.

/ 05

Low-fraud traffic

Internal & external anti-fraud, whitelist / blacklist, strict KPI gates.

/ 06

Own media buy & PIDs

Direct publisher IDs from our in-house buying team — traceable, transparent.

/ 07

AI-driven optimization

ML applied where it moves the needle — bid pacing, source weighting, anti-fraud.

/ 08

Retargeting & LTV

Re-engage lapsed users with precision retargeting across mobile channels.

— 05 —

Chapter III · Traffic

Composition

The numbers behind delivery.

98%

Native mobile-app inventory, end-to-end. We don't run web traffic and we don't pretend it converts the same.

Across iOS & Android — including OEM placements and direct in-app channels, coordinated under one performance strategy.

— 06 —

Chapter III · Continued

Sources & MMPs

Sources, weighted.

In-App

42%

DSP

28%

OEM

18%

Media Buy

12%

— Tracked & supported

AppsFlyer

Adjust

Android

iOS / Apple

— 07 —

Chapter IV · Why Adnovox

Why partners stay

Six reasons partners stay.

AI & machine learning

Real-time ML — bid pacing, source weighting, creative rotation, anti-fraud scoring.

ii.

Anti-fraud protection

Internal & external tools, whitelist / blacklist, strict quality controls.

iii.

Dedicated account manager

Personalized guidance every step of the way.

— 08 —

Chapter IV · Continued

Why partners stay (cont.)

…three more.

iv.

Measurable performance

Full MMP tracking through AppsFlyer & Adjust — transparent, data-driven.

Retargeting capabilities

Re-engage lapsed users and boost lifetime value with precision retargeting.

vi.

Flexible payment models

CPI, CPA, CPL, CPC and hybrid — tailored to your goals and budget.

— Pricing CPI CPA CPL CPC Hybrid

— 09 —

Chapter V · Verticals

Where we run at scale

Top verticals.

Hands-on experience across high-stakes mobile verticals. We know the rules, the markets, and what real performance looks like in each.

/ 01

Casino & Betting / iGaming

Sports books, casino, slots, table & live.

/ 02

Finance / Fintech

Banking, crypto, lending, BNPL.

/ 03

Shopping / E-commerce

Fashion, marketplaces, deals.

/ 04

Utility & Other

VPN, streaming, food delivery, productivity.

— 10 —

Chapter V · Continued

Verticals in detail

More on each space.

Each vertical is run with its own playbook — source mix, creative angle, fraud thresholds and KPI gates tuned to that category's specific dynamics.

Tier 1

Primary betting markets

LTV

Fintech focus

Mass

E-commerce reach

Scale

Utility / VPN / streaming

We've put real budgets through each of these spaces — across mature and emerging geographies. We know what converts in each, and what to avoid.

— 11 —

Chapter VI · Global Reach

Where we operate

A global footprint.

Real performance across Tier 1 high-value economies and fast-growing Tier 2 markets worldwide.

Tier 1 GEOs

United States US
United Kingdom UK
Germany DE
France FR
Australia · Canada AU · CA

Tier 2 GEOs

India IN
Brazil BR
Mexico MX
SEA · MENA · LATAM —

— 12 —

Chapter VI · Continued

Market share & method

Traffic distribution.

— Approximate share by market

United States

25%

United Kingdom

20%

Germany

15%

India

12%

Brazil

Mexico

Other

15%

Step / 01 — Setup

Understand the funnel.

Step / 02 — Stack

Build the channel mix.

Step / 03 — Validate & Scale

Quality before scale.

— 13 —

Chapter VIII · Contact

Final chapter

Let's grow together.

Tell us about your next launch.

Your app, your geos, your KPI targets. We'll come back with a concrete plan — the channels we'd use, the sources we'd test, and the realistic numbers we can hit together.

Established 2016. A decade of building UA across DSP, in-app, OEM and direct media buying.

— 15 —

Chapter VIII · Reach us

Get in touch

Reach the team.

— Email us

ops@adnovox.com

— Follow on LinkedIn

linkedin.com/adnovox

Real users. Engineered for performance. — Since 2016.

— 16 —

— Adnovox · Est. 2016 —

Real users.
Engineered for performance.

A performance-focused mobile affiliate partner — backed by a team that's always in your corner.

EMAILops@adnovox.com LINKEDINlinkedin.com/company/adnovox

Cover — 10 chapters